Francesco Lauriola

job title

UX Designer

Five years designing complex product ecosystems in tech and IoT. Currently leading design for Arduino Cloud, Arduino's connected-device platform.

Backlit profile portrait of Francesco Lauriola in silhouette against a warm amber background.
company Qualcomm (Arduino)
based in Turin, Italy
focus UX, UI, IxD
also AI prototyping, Arduino prototyping, Sound Design

Recent projects

see all
Project cover: Arduino LED Matrix Editor.

Arduino LED Matrix Editor

A drawing tool for the UNO R4's built-in LED matrix that exports ready-to-upload code. Shipped in days — I also wrote the HTML and CSS for the documentation drawer.

Arduino Jun 2023 UX, UI, IxD
Project cover: Arduino Cloud Dashboards redesign.

Arduino Cloud — Dashboards Redesign

Research across ~700k Hotjar sessions, four competitors and the Arduino forum. Interaction modes cut from four to two, validated at 62% CSAT after launch.

Arduino 2024 UX & UI
Project cover: AI for everyday life, öiō × CIID workshop on Lake Como.

CIID — AI for everyday life

A marble bust of Ugo Foscolo given PTSD: planes and traffic trigger it, a servo-driven arm covers its face, and machine learning running in the browser ends the performance when someone hugs it.

öiō × CIID Oct 2023 IxD, AI, coding, physical prototype

Get in touch

Happy to talk about product design, design systems, or how AI is changing the way we prototype. The fastest way to reach me is email.